Cheesiest Lawyer Advertising?  I am proud to say it's not from Slovis, Rutherford & Weinstein!  I will agree with Hunter's two finalists, although I won't identify them in this post.  I mean, they ain't plugging me; I ain't gonna plug them.  And they're really cheesy, too.

Historically, Hunter is a little inaccurate, referring to Ward "Wheelchair" as the earliest big TV lawyer advertiser.  In fact, it was this firm -- then known as Lockett, Slovis & Weaver -- that was doing the biggest TV buys in town, round about 1991.

And finally, I should give some credit to my attorney competitors  colleagues.  A wise marketing guru once told me to "look at what the other advertisers are doing -- and you do the exact opposite."  That's why we're concentrating on information-based marketing and not insulting the intelligence of the public, like the other guys.